17 Blog Content Ideas for Businesses
Blogging is a dynamic element of promoting your brand. It allows unlimited creativity while bringing value to your customers. Here are 17 blogging ideas:
FAQ. Take some of your frequently asked questions and break down the answers in depth. Unsure what questions to answer? Ask your audience what they want to know.
Interview with the founder/owner. Then use this as source material for a blog about your founder’s story. What inspired them to start their business? What have the learned? You have the opportunity to extrapolate loads of valuable information.
Customer of the month. Show your customers you appreciate them. Shout out your brand enthusiasts.
Tutorials. Write a tutorial related to your product or service. This is an excellent way to bring practical value to your clients.
Get the most out of…Inform your customers how they can get the most out of a product. For example, if you are blogging for a jewelry write a post detailing best practices to keep earrings from tarnishing.
Guest post. Reach out to a blogger or expert in your field and ask if they would like to write a post for your blog. Or read through their posts, and request if you can feature (a relevant) one.
Top Tips. Share a list of top tips related to your company - perhaps 5 Tips for Shopping at Our New York Location, or 10 Daily Skincare Tips. Theses can be as general or as specific as you would like.
Creative uses of your product. Have you seen someone on social media use your product in a really unique way? Share it with you other customers and ask other’s to submit their creative uses.
Testimonials. Display a collage of testimonials related to your latest product launch, or go in-depth with one of your brand loyalists and craft a post specifically about their experience. Testimonials and reviews are a powerful tools in gaining the trust of new customers. Looking for ways to collect testimonials? Here is one idea.
Industry news. Stay in the loop about the latest happenings in your industry, and then share your thoughts on the current events. This not only shows your brand is current and relevant, but it also will must likely be informative to your following.
Product review. Deep dive into a product review. Either have someone outisde the company write an honest review, or write it yourself but keep in mind to keep it promotional but balalnced.
Complimentary services. Highlight services that are complimentary to your business - perhaps an app or recipe source.
Company Details. Similar to FAQ, deep dive into the nitty-gritty of your return policy, or company values. Again, there is a lot of variance in this area.
Charity. If your company has donated in any form to charity within the last year, highlight that. Post some images of the donation and organization, and elaborate on what the charity does.
Community. This can be local or online, depending on your business. Share an informative piece on how to get plugged into a community with similar values to your brand.
Employee Spotlight. Did someone crush a new project recently? Receive positive feedback from a customer? Share that employee’s win.
Totally out of ideas? Try https://www.hubspot.com/blog-topic-generator
Enjoy the unbounded creativity with blogging, but always keep the customer’s interest at the center of all your posts. Keep in mind - if I were a customer would I want to spend the time to read this?